CRAFTING EXQUISITE FINE JEWELRY

At Serelune, we are devoted to creating fine jewelry that merges timeless elegance with artistic expression. Rooted in a love for minimalist design and meaningful storytelling, our pieces are crafted to celebrate individuality, inner strength, and quiet luxury.

Specializing in delicate gold necklaces and bracelets, Serelune offers curated collections that reflect a deep attention to detail, emotional resonance, and modern aesthetics. Whether worn daily or gifted with intention, each piece is designed to feel personal, poetic, and enduring.

Inspired by lunar beauty and soft femininity, our brand draws on nature, emotion, and simplicity to craft jewelry that is both refined and expressive. We are committed to responsible sourcing, intentional design, and delivering an experience that feels as elevated as the jewelry itself.

At Serelune, we don’t just create adornments — we design symbols of self-expression and personal narrative, made to accompany life’s quietest moments and most radiant ones alike.

Our Mission

Our mission at Serelune to create timeless, minimalist jewelry that empowers self-expression and celebrates quiet elegance.

We are committed to crafting meaningful designs that reflect beauty, emotion, and individuality — using thoughtful materials, artistic vision, and a deep respect for the stories our customers carry.

Through each collection, we aim to inspire confidence, connection, and creativity — offering more than just jewelry, but lasting symbols of who you are and what you value.

With a commitment to excellence and customer satisfaction, we work tirelessly to curate a diverse catalog that caters to a wide range of preferences and styles. Our goal is to establish long-term partnerships with our clients, offering them not just jewelry but a complete experience of quality, reliability, and innovation.

Our Vission

To become a globally admired jewelry brand known for quiet luxury, poetic design, and meaningful self-expression.
We envision a world where jewelry is not just worn, but felt — where every piece tells a story, evokes emotion, and enhances the beauty of being authentically yourself.

Serelune Values

At Serelune, our values guide everything we create:

Elegance – We believe in beauty that speaks softly but powerfully — refined, graceful, and timeless.
Authenticity – Every design begins with meaning. We stay true to our artistic vision and our customers’ emotional connection to what they wear.
Intentionality – From materials to messaging, every detail is chosen with care and purpose.
Creativity – We are inspired by art, nature, emotion, and individuality. Creativity is at the heart of all that we do.
Empowerment – Our jewelry is created to celebrate identity, inner strength, and personal milestones.
Simplicity – We embrace minimalism — not as a trend, but as a way to highlight what matters most.

TEAM

Meet Our Team

Mahsa Rashtizadeh

Founder & Creative Director

Sophia Rodriguez

Designer

Sara Khan

Sales Manager

Allen Chen

Marketing Specialist

Dark Green & Gold Minimal Moon 3D Illustration Book Cover.jpg

About Serelune

Serelune is more than a jewelry brand — it is a reflection of emotion, identity, and timeless beauty.

The name Serelune is born from two words:
“Serenity”, meaning calm and peacefulness, and
“Lune”, the French word for moon — a symbol of feminine energy, quiet power, and natural elegance.

Together, they form a name that captures the heart of the brand: a space where inner calm meets luminous design.

At Serelune, we believe that jewelry should be more than an accessory — it should be a deeply personal form of self-expression. Each piece is designed to feel intimate, refined, and meaningful. Inspired by the softness of moonlight, the strength of simplicity, and the stories we carry within, our collections are created to empower the wearer with elegance and intention.

Rooted in minimalist aesthetics and thoughtful craftsmanship, Serelune is for those who value beauty with depth. Every curve, texture, and finish is carefully considered to create jewelry that speaks without saying a word — timeless, delicate, and quietly powerful.

Whether worn every day or saved for special moments, Serelune pieces are meant to become part of your story — lasting keepsakes that feel as personal as they are beautiful.

Meet the Team Behind the Vision:

Mahsa Rashtizadeh – Founder & Creative Director
With a dual background in design and business, Mahsa leads Serelune with an eye for aesthetics and a mind for meaning. She oversees every detail — from concept to storytelling to visual direction.
Allen – Marketing Specialist
Allen brings the Serelune message to life across platforms, blending strategy with emotion to ensure the brand voice stays as elegant and consistent as the jewelry itself.
Sara – Sales & Client Relations
With a warm approach and sharp eye for customer needs, Sara ensures every interaction with Serelune feels personal, attentive, and seamless.
Sophia – Design Assistant
Supporting product development and trend research, Sophia helps translate inspiration into structure — turning sketches into prototypes with grace and care.

About the founder

I’m Mahsa Rashtizadeh, the founder and designer behind Serelune — a brand born from my deep appreciation for beauty, emotion, and intentional design.

My academic journey led me to Australia, where I earned a Master’s degree in Business Analytics and International Business & Marketing from the University of Wollongong. Through this experience, I developed a strong foundation in strategic thinking, digital branding, and consumer behavior — all of which now guide the vision behind Serelune.

Before stepping into the world of business, I nurtured my creative side through formal education in general design, with a focus on drawing, form, and visual expression. Studying design in Iran allowed me to explore how lines, light, and simplicity can come together to tell a quiet but powerful story — a philosophy that now lives in every Serelune piece.

Serelune is where my artistic roots and business knowledge merge — a brand built on calm aesthetics, poetic intention, and personal storytelling. I’m so glad you’re here, and I hope Serelune becomes part of your story, too.